Saturday, 21 August 2010
Mcdonalds
McDonald is the largest food chains in the world, serving 58 million customers a day world wide. If each customer bought a meal, consisting of a drink, burger and fries, it would equal to 174 million food contaminated food packaging. McDonald are unable to recycle the food waste when it contains food residue. in 1970, the average meal would require 46 grams of packaging. This has been reduced to 25 grams which signifies the substantial change in recycling within the company. This is a 48% decrease in packaging, however they aim to reduce this by another 25%
In 2008, McDonald announced that Sheffield would be the first of their restaurants to conduct a trial where all the packaging is collected by an independent company and used to produce energy at a power plant. This will provide heating and energy for local businesses
McDonalds have attempted to become more eco friendly:
-They recycle the cooking oil they use. Along with rapseed oil, the used cooking oil can be made into biofules. They claim that this process will be the equivalent of removing over 2400 cars off the road each year.
-They recycle all the cardboard packaging they use, whcih counts for 25% of the comapnies waste
-Composting trials have been conducted in Dorset
-More recyclable materials have been introduced into the process of packaging and delivering the food
-They aim to reduce the amount of water usage
The opportunity to work with McDonald's Environmental team would allow me to give my ideas on how to meet their 25% sustainability increase. I would attempt to think of an idea that would include the customers being more aware of where they throw their rubbish. This could include container specific bins or asking them if they need a paper bag for their food. Small changes like this could make a dramatic difference to the companies sustainability
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You have though hard about ways to interact with various companies. You should be able to come up with some good recycling solutions.
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