Initial ideas

After looking at previous BANES and food recycling posters, i sketched a few initial ideas. This idea is similar to the love food hate waste posters, as it contains one simple statement. also the angles of the images are the same. The text 'Food can be recycled too' is strong as there is alliteration of the 'oo' in food and too. it is also very basic and straight to the point. The idea of the bin on the right of the image allows me to describe the sorts of foods that can be recycled, as these are written on the side of the bin. This means the image is not full of text.
This second idea is more complicated and contains a lot more information. However i like the playfulness of it. The idea of making the process look like a maths sum is ironic against the text 'its not rocket science'. from far away this poster would look really complicated but i feel if i develop it more, it would be easy to read.
After having a meeting with my teacher I decided to change the outcome of my poster. I wanted to create something different to the usual posters created by BANES. Looking at other of their poster designs I have noticed they have a small amount of characters that look continuously happy whilst recycling. They also use the same illustrations in their posters and leaflets instead of using photographs. I had the idea of using scare tactics to put a new spin on their regular poster. Using photographs to display the truth about what will happen if their food is not recycled. I came up with 2 ideas that continued the same idea but with different situations.
Using images of rats and maggots puts recycling food into a new perspective will hopefully draw in the audiences attention as it isn't similar to what they have seen before. Scare tactics have been used in the past on other posters and adverts such as Think! who showed a controversial advert on TV to scare the viewer into wearing a seat belt. This personally sticks in my head and ensures I follow its instructions. Hopefully my idea will inform the viewers of the problems they could face if they do not use the new food bins.